This second spot was another challenge creatively because we knew we only had time with Linsey for a couple of days in California and we could not have access to the Lucas Oil Crusader Monster Jam truck. So we thought of ideas on tying in the wide range of specialty products Lucas Oil produces with [...]
View Post advertising, agency, automotive, broadcast, campaign, commercial, linsey weenk, Lucas Oil, monster jam, production, television
When Lucas Oil called us up to tell us they wanted some spots developed and produced for their Monster Jam Driver Linsey Weenk we said “Great!…what’s the catch?” They responded…”No catch,can only shoot Linsey during the press day for the Monster Jam in Minneapolis and you only have a couple of hours. Oh, yeah, and [...]
View Post advertising, agency, automotive, broadcast, campaign, commercial, linsey weenk, Lucas Oil, monster jam, off road, television
For a couple of years, we have had this idea to have a little ole lady from Pasadena do some rally style driving for one of Lucas Oil’s many products. We got the chance this spring with their Power Steering Stop Leak product line. This was shot in 2 days with action sequences in the [...]
View Post advertising, broadcast, campaign, commercial, driving, grandma, humor, leak, Lucas Oil, off road, power steering, rally, rally driving, stop, stunt
For a couple of years, we have had this idea to have a little ole lady from Pasadena do some rally style driving for one of Lucas Oil’s many products. We got the chance this spring with their Power Steering Stop Leak product line. This was shot in 2 days with action sequences in the [...]
View Post advertising, broadcast, campaign, commercial, driving, grandma, humor, leak, Lucas Oil, off road, power steering, rally, rally driving, stop, stunt
Lucas Oil Products tasked PDM’s creative team to develop and produce a spot highlighting the company’s new fuel-saving motor oils for AutoZone and other national retailers. The idea of having a gas pump literally turn into a turbine powered, super sucking, machine to rip the shirts off of unsuspecting customers’ backs was the right direction. [...]
View Post advertising, fuel, gas, motor, oil, pump, retail, retailer, saving, shirt, social media, venue