Since 2015, the City of Fullerton has came to PDM to produce the Mayor’s annual State of the City video series. In the past, PDM has shot council members and community members on a green screen but this year they wanted something different. So PDM suggested to take the council members “on location” to prominent or new development locations. PDM also suggested a more historical video that could be used as a promotional piece for the city and it’s businesses. PDM did all all the ideation, pre-production, production, drone shooting, post-production and graphic template customization.