For the Presidential Election cycle of 2012, PDM was brought on for the local City Council race which had three open seats being contested. Jennifer Fitzgerald was not one of the front runners but she was fairly well-known and well-liked in town. Many of her fellow candidates were involved in heated campaigns, mud-slinging, etc. PDM’s job was not to show her above the fray but as a responsible, concerned business owner and mother in a town she loves. A sit down interview turned into five short videos that we called “Conversations with Jennifer”. A :15 tv spot was also cut from this. Producer/Director: Todd Huffman, DP: Keith Martin, Camera Op: Bobby Eras, Editor: D. Paul Hoffman.