Lucas Oil Products tasked PDM’s creative team to develop and produce a spot highlighting the company’s new fuel-saving motor oils for AutoZone and other national retailers. The idea of having a gas pump literally turn into a turbine powered, super sucking, machine to rip the shirts off of unsuspecting customers’ backs was the right direction. Pulling it off (pun-intended) was another story. See the complete behind the scenes story. (link button)
Versions: :30
Medium: Broadcast, Stadium Jumbotron, Social Media
Total crew: 20