Yamaha Motor Corporation needed a clever online campaign to launch it’s extended service plan (Y.E.S.). PDM was hired by their agency and jointly developed this fun “Y.E.S Men” campaign that’s a little “Men in Black” meet the Secret Service. The first video introduced the Y.E.S Men and how they work with the Graves Motorsports AMA Superbike team, the 2nd installment shows how Y.E.S. Men train with legendary Moto GP racer Colin Edwards at his Texas Tornado Boot Camp.
See version 2
Versions: 2
Medium: Product Launch, Social Media
Total crew: 3