New corporate video project was premiered at CTA headquarters on February 24th.
FULLERTON, CA (February 27, 2012) After nearly a year of production, Pipeline Digital Media (PDM) has completed their project for Continental Tire the Americas (CTA). The 10-minute piece for CTA called “Journeys” showcased their operations and facilities in all their markets including the United States, Canada, Mexico, Ecuador and Brazil. Over 28 days of shooting, 41,000 miles of flying and 86 hours of flying time produced over 46 hours of footage. A crew of four shot inside CTA’s tire manufacturing facilities as well as offices, local culture, etc. to compliment the management interviews from each region that were also shot.
“This was a challenging project not only because of the different countries and cultures to shoot in but to whittle down the right shots to tell a compelling story in 10 minutes,” said Todd Huffman, Producer at Pipeline Digital Media. “In the end, working closely with CTA’s international marketing staff, we feel we captured the complete story.”
CTA will use the completed production over the next few years for internal use in all regions for sales, marketing, human resources, recruiting, etc. In addition, enough footage was shot for each market to develop their own videos.See the work