Spots will support Lucas Oil’s Stop Leak Product Lines.
FULLERTON, CA (December 15, 2011) Lucas Oil Products have reached out Pipeline Digital Media to produce a series of broadcast TV commercials to support two of it’s many product lines. The products featured in the commercials will be Lucas Power Steering Stop Leak (PSSL) and Lucas Engine Oil Stop Leak EOSL). Two of the spots will be for PSSL. The creative was decided after PDM developed and pitched several concepts for each product line. One spot will be on the humorous, action-packed side while the others will be more straight-forward, spokesman style. All the spots will be directed by Don Hoffman with Kevin Ward tapped as Director of Photography for one of the PSSL spots. DP, Keith Martin will work on the other two.
“Lucas Oil allows our creative team a lot of freedom to come up with traffic-driving, image-enhancing spots and we have a lot of fun doing them,” said Todd Huffman,Producer at Pipeline Digital Media.
These spots will air during various Lucas Oil sponsored programs on Speed, NBC Sports, CBS Sports as well as live event Jumbotrons.